Story Time!

Leap off the page
Leap into hearts
Leap to the next level

….with the magic of persuasive storytelling

Storytelling Speaker

We’re living in a world that is moving and changing faster than we can keep up with. As you read this, the newest and latest versions of everything are underway. So, what does that mean for your audience? It means a lot of distraction and competition. But there is a solution to rising above the noise-you wanna stand out? You wanna be seen, heard, noticed? You wanna jump off the page? CONNECTIVITY THROUGH PERSUASIVE STORYTELLING is the most effective way to connect with your audience and grow your business. Start with story.

Dawn delivers compelling keynote speeches and workshops that teach you how to use stories to engage your audience AND how to turn Story-Telling into Story-Selling.


Why is Storytelling important for relationships?

There have been stories as long as there have been humans–they are critical to relationship building and how we form bonds with each other. When used strategically, storytelling can do wonders for a business: such as turn a brand into a legacy, create a robust marketing plan, generate profit and win the loyalty and affection of audiences…that’s why it’s important.

The goal of our storytelling workshops:

What will you learn?

This engaging and interactive workshop will teach you to think like an award-winning storyteller.

There are two main objectives of the workshop:

  1. Critique and work through 1 or 2 stories you tell often in your sales process.
  2. Provide you and your team both tangible storytelling tactics, as well as process for building a story.

By understanding how to apply these two tools, you’ll be able to gradually build up your storytelling skills, on your own, over time.

Will the learning process be hand-on?

Yes, it will!

The workshop is built around giving you the tools and tactics you need to improve how you deliver these stories. You’ll divide your time between learning basic storytelling concepts, using those tools to analyze the way you’re currently telling your story and then working in pairs and small groups to practice, while also receiving peer coaching and feedback.

What will you be an expert at afterward?

  • How to incorporate storytelling in your marketing plan
  • Which stories are appropriate and relatable
  • Developing authentic relationships
  • Engaging visual thinking and imagination
  • How to use the skills of empathy and compassion
  • Integrating metaphor, character and other storytelling tactics

Workshop details

  • This workshop is delivered in person to groups worldwide.
  • Maximum group size is 50, but 10-20 is ideal.
  • There are half day and full days workshops.
  • There are opportunities for private consulting and coaching.

About me

Dawn Herscher is an award-winning speechwriter, speaker and storyteller! She lives in Carlsbad, CA with her husband Peter, and three little boys: Jesse, Ethan and Asher. After working in the hospitality industry for 10 years, she realized that all the stories and lessons she learned as a successful “hotelier” were a golden opportunity to teach the world that storytelling leads to relationship, and relationship is the most important building block to a sustainable business. 

Dawn’s wealth of experience led to her rewarding career as a speechwriter for the executive community, a TEDx speaker and a renowned keynote speaker/storyteller.  

Consulting Services


As a Strategic Messaging Consultant, I help organizations find the stories that will engage their audience, so that storytelling will become story-selling. 

Strategic Messaging Consulting through a Storytelling Lens

There has never been so much competition for your audience’s attention, so how do you get your message through? Persuasive storytelling is the art of using compelling narrative to convince your audience of your point of view. However, your story must do two things, it must be relevant to them and personal to you. That’s the goal of persuasive storytelling. 

This unique approach to engaging your audience mixes the art and science of storytelling with digital strategy so that you will leap into their hearts with story.

Get in touch


2604 El Camino Real Suite B 290
Carlsbad, CA 92008


Insta: @dawnherscher
LinkedIn: dawn-herscher-8004808