• Dazzle Your Audience

  • Clear. Concise. Compelling.

  • It's All in the Wording

The right messaging can make or break the success of any company, and words can create an instant bond with your customer. The written word is my specialty, but even more so, the ability to create powerful messaging that is clear, concise, and compelling.


Dawn Herscher, principal of Elegant Word, is an accomplished writer with 15 years of experience executing business-to-business and consumer advertising, new media, collateral, and presentations. We are able and ready to solve your greatest marketing challenges with world-class ideas and compelling copy.