This is what your audience should look like when you’re speaking to them-every hand should be raised! Whether it’s the spoken word or written word, every single person needs to be engaged. The folks at Harvard Business Review found that character driven stories with emotional content result in a better understanding of the key points a speaker wishes to make AND enable better recall of those points weeks, and even months later! #storytelling #movethemorlosethem #storytriggersrelationship